A Client Centric Approach
ESV’s clients benefit from a minimum of 2 assigned account managers, dedicated project managers for larger multilingual clients and constant support from our senior ‘hands on’ management team. We have developed comprehensive account management processes, provide extensive regular reporting and offer full agency transparency.
Our main goal is to proactively increase your ROI and that we do by immersing ourselves in your business and working extremely hard to optimise your campaigns. Our team of Google Adwords & Bing Ads certified account managers have up-to-the-minute industry knowledge but foremost they proactively ensure the many day to day tasks are completed that lead to overall maximum ROI and sustainable campaign growth. This includes rigorous search query management which is the fundamentals of paid search but so often neglected by so many.
Analytical, Certified, Cross Trained and Multilingual Account Managers
Data Driven & Search Engine Certified Team
Our team are fully search-engine certified and trained extensively by ESV. We have a bias to maths–economics–marketing grads who are analytical by nature and comfortable with big data.
We speak over 12 native languages in-house to provide international best practice campaign managementFind Out More
Cross Trained Team
Our team are also trained across all biddable media so you can easily and economically activate more channelsFind Out More
24/7 ESV Platform Access
We provide online access to the ESV Platform so clients can view and dig into campaigns performance online at any time, with the option to download a large number of predefined reports as required.
Weekly, Monthly and Quarterly Reporting
We provide our clients regular performance reporting direct from the team managing their campaigns. For all clients we include the key analysis that underpins our decision making on a weekly basis via email. We also create a shared roadmap so clients can make the critical input on their own priorities for account growth and also understand all the opportunities at hand. When it comes to reporting we are happy to structure to our clients preferred needs be it daily, weekly, monthly. Ideally we like to meet our clients in person at least once a quarter alongside regular phone conversations and correspondence.
ESV Rich Excel Reporting
We build highly customised rich excel reports specific to each clients and users business needs so you always have the critical campaign performance data including period comparison at hand within a few clicks.
ESV’s Rich Excel reports can also be automated to your inbox, can include internal data alongside search engine performance data.
We provide 100% transparency which we define as human, billing, reporting and campaign level. We believe our clients should own their own search engine accounts including all data collected or analysis we undertake. We explain why we are doing each action, train our clients in the basics of paid search and how to use our platform. Clients have direct contact with any member of their team by phone or email.
Typically the vast majority of conversions come from multiple channel interactions. Paid search tends to be at the end of the decision making funnel and can often include multiple clicks to conversion. Within paid search campaigns, thanks to our proprietary tracking we can offer conversion path analysis across campaigns types and search engines. Thereafter PPC attribution modelling up to five touch points and appropriate cookie lengths can be defined for increased ROI.
Leveraging the search funnel is a key component of ESVs proprietary methodology alongside the activation of wider biddable media (hence a key reason why we have crossed train our team for the likes of Facebook, Twitter and programmatic display).
We can also offer combined SEO/SEM management for those who wish an integrated approach to search.
Finally, we have pioneered the use of algorithmic multichannel attribution modelling in Paid Search through the integration of Wizaly data to optimise clients paid search campaigns based on the real multichannel value. For ESV clients gone are the days where '50% of my advertising budget is wasted, only if I knew which half?'
Search Engine Relations, Certifications & Partnerships
ESV Digital has built strong partnerships with all the major search engines over the last 10 years. We have dedicated teams providing additional insights, best practices and support to our clients. Primarily we ensure the search engines are briefed that our clients are typically performance focused thus requiring ESV to deliver ROI first.
Certified Premium Partners, Global API partners, Beta Agency and a dedicated agency support team.
Certified Elite Agency, Global API Partners, Beta Agency and a dedicated agency support team.
Facebook / Twitter
Alike the largest agencies we also benefit from insights and a dedicated agency support team.