At ESV we understand how complicated managing search can be, so when Google launched shopping we further developed our own technology to drive competitive advantages for our clients. With shopping becoming a more competitive auction every day, and an important source of traffic to retailers, you will be in safe hands to achieve the maximum ROI with our proven solution and expertise.
By applying a granular best practice shopping methodology, we can automatically create highly effective Google Shopping campaigns, even at a product level. The key is giving each product its own Ad Group which beats the system of shopping not using keywords. Through this product creation structure, we can manage shopping campaigns much alike text search ads, which allows negative terms to be applied with granularity, to avoid investment wasted and in turn higher ROI.
We have built up solid expertise in feed specifications, local inventory ads and all tricks of the trade to allow our clients to maximise ROI.
Now that Bing has launched its own shopping format we can also mass update Google Shopping campaigns to Bing within a few clicks.
When Google launched its Comparison Shopping Services (CSSs) in the European Economic Area as a result of the European Commission’s commitment to market competition ESV built its own CSS in the UK and France. With a little bit of tinkering we can get you active on ESV’s CSS where you could benefit from lower CPCs and increased SERP opportunities on top of your highly effective Shopping Campaigns.
OUR CASE STUDIES
Tiffany Rose – Paid Search
ESV Digital helps a British maternity wear retailer to expand internationally.
Mad4Tools – Paid Search
ESV Digital boosted revenue and ROI for a tool and equipment supplier, beating...
Sandals – Paid Search
A Caribbean luxury travel operator increases conversion rate by 45% and revenue...
Evans Cycles – Paid Search Attribution
How the largest cycle retailer in the UK achieved great results via algorithmic...
MDHearingAid – Paid Search
An affordable hearing aid manufacturer lifts sales by 80% within 6 weeks by...