Google Shopping & Bing Shopping
At ESV we understand how complicated managing search can be, so when Google and Bing invented their shopping products we further developed our own technology.
With shopping becoming a more competitive auction every day, and an important source of traffic to retailers, you will be in safe hands to achieve the maximum ROI with our proven solution and expertise.
By applying a granular best practice shopping methodology, we can automatically create highly effective Google Shopping campaigns, even at a product level. The key is giving each product its own Ad Group which beats the system of shopping not using keywords. Through this product creation structure we can manage shopping campaigns much alike text search ads, which allows negative terms to be applied with granularity, to avoid investment wasted and in turn higher ROI.
Now that Bing has launched its own shopping format we can also mass update Google Shopping campaigns to Bing within a few clicks. We have built up solid expertise in feed specifications, local inventory ads and all tricks of the trade to allow our clients to maximize ROI from this growing channel.