At ESV we have built up solid expertise in feed specifications and all tricks of the trade to allow our clients to maximise ROI when it comes to campaigns that rely on product feeds.
Through our selected partnerships with leading feed management providers, we can get any feed pains sorted out fast and economically for our clients. Over the years we have built up a lot of feed expertise for the likes of Google Shopping, Bing Shopping, Facebook Product Ads and much more.
To get started ideally you or your developers can provide one master feed from your CMS or through our partnerships we can access crawl-based technology to make that feed. Thereafter we can create additional feeds, edit them, clone for split tests and optimise them.
ESV PRODUCT FEED FOR TEXT SEARCH CAMPAIGNS
Proven as a flexible solution across many industry verticals such as finance, airlines, holiday providers and of course retailers, our product feed is the ideal way to achieve a competitive advantage for those with a large and ever-changing inventory in the text search ads auction.
Being able to create and quickly update numerous campaigns across search engines, keywords and ads based on actual stock inventory for text search ads is vital to sales productivity, which is why we created our own in-house product feed solution in ESV Ad Manager. Simply, it automates text ad campaigns based on your inventory, which allows ESV to easily overcome human workflow limitations.
You can have your own inventory specific messaging, such as the price or product title in all text ads for a higher CTR/Quality Score, be used to automatically generate new keywords – useful for catching the long-tail and can be used to pause/activate campaigns based on stock status, or other business KPI’s such as profitability.
Over 10 years ago ESV were pioneers with our automated inventory product feed campaigns and although much has changed in the auction we have found our solution is still more than effective.
OUR CASE STUDIES
Mad4Tools – PPC / Shopping
ESV Digital boosted revenue and ROI for a tool and equipment supplier, beating...
Evans Cycles – PPC Attribution
How the largest cycle retailer in the UK achieved great results via algorithmic...
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Part 1 of a series