ESV PRODUCT FEED
Proven as a flexible solution across many industry verticals such as finance, airlines, holiday providers and of course retailers, our product feed is the ideal way to achieve a competitive advantage for those with a large and ever changing inventory.
Being able to create and quickly update numerous campaigns across search engines, keywords and ads based on actual stock inventory for text search ads is vital to sales productivity, which is why we created our own in-house product feed solution. It automates text ad campaigns based on your inventory, which allows ESV to easily overcome human workflow limitations.
You can have your own inventory specific messaging, such as the price or product title in all text ads for a higher CTR/Quality Score, be used to automatically generate new keywords – useful for catching the long-tail and can be used to pause/activate campaigns based on stock status, or other business KPI’s such as profitability.
Over 10 years ago ESV were pioneers with our automated inventory product feed campaigns and although much has changed in the auction we have found our solution is still more than effective.