Proven PPC Methodologies

Sticklers for best practice, we are rigorous in how we apply our methodology, regardless of industry. We always build robust, well-considered campaigns, granularly structured for efficiency and optimise them every day, regardless of campaign or client size.

Our proven text search methodology maximises traffic control to ensure a majority bias towards the efficiencies of exact match traffic. This approach minimises wasted investment whilst extended match types (i.e phrase, broad and even DSA) remain open for granular data mining via strict search query management.

Actively managing users through the search funnel provides a much easier path to purchase, as well as giving you the ability to choose what you want to get across in your copy. When it comes to ad copy our rigorous systematic ad copy evolution via ESV’s stringent A/B testing process helps deliver ongoing account growth and maximises ROI.

Over the past decade our PPC experts have built refined methodologies for all biddable media, each phase of our text search methodology (above) and variations suited to the different campaign types or clients.


• International Campaign Management / Structuring Methodologies

• Best Practice Brand Traffic Management Strategies

• Cost Tier’ing Keyword Portfolio Management

• Unique Shopping Methodology empowered by ESV’s Technology

• Robust Sales & Promotions Strategies (Including Campaign Scheduling)

• Multichannel Attribution, Search Attribution & Conversion Path Bid Management Tactics

• Refined Methodologies for each Social Network, Programmatic Display and Native Ads


Sandals – PPC

A Caribbean luxury travel operator increases conversion rate by 45% and revenue...

Tiffany Rose – PPC

ESV Digital helps a British maternity wear retailer to expand internationally.

Mad4Tools – PPC / Shopping

ESV Digital boosted revenue and ROI for a tool and equipment supplier, beating...

Evans Cycles – PPC Attribution

How the largest cycle retailer in the UK achieved great results via algorithmic...

MDHearingAid – PPC

An affordable hearing aid manufacturer lifts sales by 80% within 6 weeks by...

Conforama – PPC

ESV’s launch of the first Local Inventory Ad (LIA) campaign for Conforama,...


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