Strategy And Insights
Uncover the story hidden within your business’ data and let us help you find out where to go next with our Strategy and Insights services. Whether your business is ecommerce, lead-led or almost anything else, our team can perform audits, sift through all your datasets to find the key things that you need to know and, from there, work with you to develop a strategy to guide you to the next level.
No one knows your business better than you do, except one group of people: your customers. By understanding how, when and why they buy, you can ensure that your marketing targets and engages these people better and, crucially, helps you find even more people just like them, so you can grow your business and improve your ROI.
Data Cleansing & Unification
One of the biggest challenges with marketing in a multichannel world is that all your business’ data is stored in multiple tools, and they all attribute conversions differently. It’s also stored in different formats, with different outputs. This can make understanding the real impact of each channel is almost impossible, especially when just using tools such as Google Analytics, which attributes the conversion to the last interaction.
As part of an insights project, or as a separate data cleansing task, our team of analysts can take the information from all your different platforms, tools and channels, cleanse it and make it work together in a way that’s easy to understand and provides the right attribution for the right channel.
The Insights That Make A Winning Strategy
By understanding your business, your top customers and your top performing channels, our team can work with you to create an integrated marketing strategy that will take you into the 2020's and beyond. No matter how your business works, no matter what state your data is in, ESV Digital’s Data Analytics and Strategy teams can help you understand the story that it’s telling you and from there, help you develop a strategy to take you to the next level. Get in touch now to see how we can help.
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