Attribution & Data Analytics

Through algorithmic attribution modelling as a vehicle, we are proven to drive double-digit multi-channel ROI, provide accurate marketing performance dashboarding, help deliver ongoing digital transformation by answering your big business questions hidden in Big Data.

We also provide other data analytics and web analytics ongoing managed services or adhoc projects. Our team often leverage our wider teams of media experts, tracking experts and software engineers around the globe to help ensure we more than deliver on your brief.

  • Wizaly & Attribution

    Algorithmic attribution modelling to increase multi-channel ROI

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  • Web Analytics

    Set-up & maintenance of Google Analytics, Adobe Analytics, Google Tag Manager and many others

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  • CRO & USABILITY

    Turn your visitors into customers through conversion rate optimisation and user experience testing

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  • Data Visualisation

    Interactive Dashboarding for clearer and better insights

  • Data Platforms

    Implementation of Personalisation, CRM, DMPs, ESPs and Marketing Automation

  • Other Services

    Data Privacy & GDPR Consultation, Data Cleansing, Data Driven Media Audits

Data Analytics Services at ESV

Everything we do at ESV Digital is data driven right from the beginning and it stays that way throughout the entire project life cycle. We never start a project or campaign without fully understanding the market, the audience, the competitive landscape and – crucially – your business. But as well as incorporating this data-driven approach into our search marketing activities, our data analytics team are available to help you with a range of specific data projects including installing or repairing your web analytics and tag management solution, GDPR and data privacy consultation, data cleansing or conversion rate optimisation services.

Our Approach

It all starts with a conversation. The old adage “If you torture the data long enough, it will confess to anything” couldn’t be more accurate in many cases, which is why our team will have an in-depth conversation with you before the project begins to fully understand the challenges you are facing and select the best approach to solving them.

Whatever the project is, we make sure that we fully understand the problem before we begin developing a solution because sometimes the problem you actually have isn’t the problem you think you have. Our process ensures that we always ask the right questions, apply the right methodologies and, ultimately, provide you with the right answers.

Our Team

Our data & analytics team is compiled of mathematics experts, technical analysts, software engineers and web analytics experts with over a decade’s worth of experience.

Whatever your business questions, whatever data-related challenge you’re experiencing, the ESV Digital data and analytics team can help and, with our status as an international agency with team members all around the world, no job is too big.

Get in touch now to find out how we can help you.

Wizaly

The Wizaly platform applies its algorithmic attribution technology to provide you with a complete and objective vision together with actionable recommendations across your marketing mix

Algorithmic Attribution Modelling

Wizaly is an algorithmic multichannel attribution (SaaS) software vendor founded in 2014. Wizaly was founded, is owned and supported by the ESV Digital Group. Wizaly’s goal is to help advertisers understand the impact of each of their marketing levers on conversions, save wasted investments, highlight best performing campaigns (keywords, sources, devices) and ultimately increase Online & Offline ROI.

Gone are the days where you stop and wonder if that Display Campaign, Affiliate or that top position on a Google Generic Keyword eventually returned an ROI. The answers are hidden in your big data and use of a accurate attribution model. Only Algorithmic attribution models can perform reliably … Wizaly is one the best available on the market, a proven solution for over 50 customers and also highly economical.

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OUR CASE STUDIES

Evans Cycles – Offline Attribution

Cycling up the data mountain: understanding Online Visits to In-store Purchases.

Air France – Attribution

How the number one French airline improved their ROI by 13% with a better...

HSBC – Data Analytics

How the incorrect information about your clients can give you the wrong...

Evans Cycles – Paid Search Attribution

How the largest cycle retailer in the UK achieved great results via algorithmic...

BLOG POSTS

Scroll Depth Tracking And Bounce Rate In Google Analytics

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Algorithmic Attribution

A Friend in Need

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Why 3rd Party Tracking

Tracking your web data

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