September 6th, 2021 | in Agency & Digital News, PPC & Media Buying

Instagram: Top new features and updates

Learn about the latest developments of the platform in 2021.

Instagram is a constantly evolving platform. Regularly, it offers new features to its users. Here are the latest developments of the platform in 2021.

#1 Update on your friends’ content

For a few months now, many users have been complaining about the evolution of the Instagram algorithm. You may have noticed that you don’t see your friends posts anymore? Instagram is now about to test a feature on your friends’ content. The platform will display suggestions within the posts of the accounts you follow. Accounts that are lucky enough to test this feature will be able to add themes to their interests. This will allow suggestions to be displayed on their feed. This test will only be available in English-speaking countries for the time being.

#2 Visual search for Instagram shopping

Instagram has announced that it wants to add visual search to shopping on the social network. Therefore, it will soon be possible to find an item for sale on Instagram by taking a photo of it. This is a very handy feature, which you may have already seen on sites like AliExpress and Pinterest.

#3 A step forward for more inclusiveness

With the evolution of society and recent talks about inclusivity, Instagram launched a dedicated section on account profiles to add pronouns, so users will be able to specify their gender identity and display the pronoun they want to be referred to. The new field to be filled in (after the name and before the nickname and bio) is optional, and the user can decide whether their pronouns appear on their public profile or for their followers only. The new feature allows users to share up to four pronouns selected from a pre-approved list of common pronouns including she, he, they, ze and others.

Instagram pronouns

#4 The “link” sticker that redirects to a site

The days when you had to have at least 10,000 followers to be able to redirect to a website will soon be over. Since last April, Instagram has been testing a “link” widget. This feature is one of the most anticipated by Instagram users.

#5 Instagram tests the stories vertical scroll

Today, stories are read as a kind of carousel by tapping on the right to go to the next story. Instagram is working on a prototype that allows stories to scroll vertically, up and down. This will look surprisingly like its competitor TikTok.

#6 Live videos with up to 4 people arrive

Used to Instagram calls with up to two people? Instagram has now increased the number of participants to four accounts introducing Live Rooms, allowing more people to get involved.

Instagram Live Rooms

#7 Experimenting with automatic stories captioning

Testing a new sticker: “closed captions” that automatically generates a caption in stories. The text appears on the screen as the speech unfolds. A bit like the widget for song lyrics, but here the caption will be generated directly from your voice.

If you need advice on how to optimise your posts and increase the reach of your organic or paid social media content, don’t hesitate to get in touch. Follow us on LinkedIn, Twitter and Facebook for the latest updates.

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