August 08, 2016 | in Agency & Digital News

ESV Digital Platform Update

Version 7.1

ESV Digital is proud to announce the new and updated version of our in-house platform 7.1. This tool is used by both ESV Digital Account Managers and Self-Service clients. We have added many new features that will help our clients achieve their marketing goals, combining new technologies with an easy-to-use platform.

The update includes the following changes:

UI Redesign: We’ve redesigned the platform in order to improve your efficiency and productivity when using it.

Automatic Bidding Strategies Enhancements: More layers of artificial intelligence have been built into the automated bidding strategies, which will make the setup of these much faster and more accurate right down to each keyword’s match type.

Google Callout Extensions: We’ve introduced the support of Google Callout Extensions management within the interface or via the COL. You can now enrich your ads in order to draw attention to unique services, important product details, and benefits.

Reporting Enhancements: The way to create reports has been revamped so as to be quicker and more efficient. Standard reports have been refreshed to make report generation take fewer steps. New stats have been introduced like Bounce Rate or Volume Change between date periods.

Weekday Budget Management: Campaign daily budget can now be defined depending on the day of the week. This way, you can easily and quickly pre-design your daily budget to cover your usual weekly activity peaks and troughs and cater your spend based on performance too.

Estimated Monthly Spend: Every day an estimation of the monthly spend is calculated to give you a vision of the potential monthly spend for each campaign. The platform uses the data specific to each weekday to ensure the intra-week patterns are taken into account when estimating spend for the rest of the month.

Performance Improvements: Mass update, data feed (e.g. for Shopping campaigns) and data loading speeds are enhanced by over 50%.

If you would like to discuss how we can marry our expertise and management methodology with this powerful platform to drive your digital advertising campaigns, tweet at us @ESV_Digital_UK or follow us on LinkedIn.

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