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ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Algorithmic Attribution
A Friend in Need

Measuring and optimizing the performance of their investments is the goal of every marketer. To do this, a new concept has emerged: algorithmic attribution.

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Fraud: The Hidden Face of Digital Advertising

After drugs, fraud in digital advertising is one of the most lucrative illegal activities in the world

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Digital March Madness
Brand Safety Explained

March Madness is here, but that doesn’t mean just basketball.

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Are You Missing SEM Traffic?
Adwords Tools For Success

Today there are over 3.5 billion Google searches performed each day and around another billion on Bing.

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Understanding Google’s Hotel Metasearch Proposition
Google Hotel Ads

Understand how Google has slowly crept under the radar to become one the world’s major Hotel Meta Search Engines, competing with the likes of TripAdvisor and Kayak.

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Don’t Kill Your Sales With
The Wrong Efficiency KPI

If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the business, or if you are hitting it but you’re not sure why you’re not seeing growth, this could be because you’re working towards the wrong metric.

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Experiment or bust?
Do you really need a test?

A PPC account that is running pretty well can always do better. But why rock the boat? What else is there to do other than optimize what you’ve got?

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Stop GDN Waste!
How to get control of costs

The Google Display Network (GDN) is a continuously growing and changing beast, much like the Google Search Network, and it is very easy to be spending too much or suffering from too little efficiency. Here’s how to take control of how your GDN investment is spent with a bias towards making more efficient conversions.

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7 “Hidden” SEM Problems
Even if it's Profitable!

Your PPC account has been running for some time and you’re making a profit OK, but it’s always worth asking yourself if everything is really set up in such a way that there isn’t a significant efficiency leak.
We’ll lay out here how to check for some common, but easily missed causes for an account to secretly have much less efficiency that you have potential to actually achieve.

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Be Careful With New
Adwords Device Bid Modifiers

With Google’s Device Bid Modifier rolling out recently, you can now adjust bids for individual devices in Adwords. Previously, you could only have a set bid for Desktop and Tablets, then use a percentage of bid modifier for smartphones. Perhaps most importantly, tablet is no longer in the same category as desktop.

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