The Blog
ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!


Your New SEM Strategy

Localised digital marketing is an important part of SEM – it requires a solid knowledge of one’s target audience, of search engine marketing, and of the digital landscape.

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Apple Store Ad Launch:

Get the Lowdown

For companies with apps looking to use it as a sales channel, it’s a nightmare to work on that application only to have it disappear into the app store without a download. Recently, Apple announced that they will be including sponsored search results within the app store starting this fall (one per search), which will allow companies to advertise their apps to people that search for them.

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Microsoft/Linkedin Deal:

5 Things You Need To Know

Over the past month, the world has been buzzing about a business decision that will be highly impactful in the digital marketing world. Microsoft has announced that they will be buying the professional social networking site LinkedIn, and this is no small transaction.

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Google’s Performance Summit

Changes You Should Know

Hold onto your seats, because Google just made considerable changes to the way they create your ads. On Tuesday during the Google Ads & Analytics Innovations Keynote, Google speakers announced that they will be adopting a “mobile first” strategy, anchoring advertising strategies in mobile instead of on desktop computers and laptops.

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