The Blog
ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Fraud: The Hidden Face of Digital Advertising

After drugs, fraud in digital advertising is one of the most lucrative illegal activities in the world

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Digital March Madness
Brand Safety Explained

March Madness is here, but that doesn’t mean just basketball.

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Are You Missing SEM Traffic?
Adwords Tools For Success

Today there are over 3.5 billion Google searches performed each day and around another billion on Bing.

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Verizon Buys Yahoo
What it Means for Marketing

As if Microsoft purchasing Linkedin wasn’t enough excitement already, there’s a new deal this week that is bound to have an effect on digital advertising. Verizon, the largest wireless carrier, has purchased Yahoo for $4.8 billion in cash.

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Apple Store Ad Launch:
Get the Lowdown

For companies with apps looking to use it as a sales channel, it’s a nightmare to work on that application only to have it disappear into the app store without a download. Recently, Apple announced that they will be including sponsored search results within the app store starting this fall (one per search), which will allow companies to advertise their apps to people that search for them.

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Microsoft/Linkedin Deal:
5 Things You Need To Know

Over the past month, the world has been buzzing about a business decision that will be highly impactful in the digital marketing world. Microsoft has announced that they will be buying the professional social networking site LinkedIn, and this is no small transaction.

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Google’s Performance Summit
Changes You Should Know

Hold onto your seats, because Google just made considerable changes to the way they create your ads. On Tuesday during the Google Ads & Analytics Innovations Keynote, Google speakers announced that they will be adopting a “mobile first” strategy, anchoring advertising strategies in mobile instead of on desktop computers and laptops.

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