The Blog
ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Algorithmic Attribution
A Friend in Need

Measuring and optimizing the performance of their investments is the goal of every marketer. To do this, a new concept has emerged: algorithmic attribution.

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Fraud: The Hidden Face of Digital Advertising

After drugs, fraud in digital advertising is one of the most lucrative illegal activities in the world

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ESV Digital Platform Update
Version 7.1

ESV Digital is proud to announce the new and updated version of our in-house platform 7.1. This tool is used by both ESV Digital Account Managers and Self-Service clients. We have added many new features that will help our clients achieve their marketing goals, combining new technologies with and easy-to-use platform.

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Why 3rd Party Tracking

Tracking web data, such as clicks and conversions, is important to the success of any company with a digital presence. It’s most common for agencies and advertisers to choose just to use Google’s own conversion tracking to determine how their PPC efforts are performing.

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ESV Digital Platform Update
SEM v6.10

We are proud to announce the release of the SEM platform v6.10! In short, this update offers Bing Shopping campaign support, Yahoo Gemini Native Ads campaign support, and granular SEM radius targeting.

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A Year in Review
Looking Back At 2015

As we begin 2016, we’re going to look back at the progress we’ve made as a data-driven digital marketing agency in 2015.

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ESV Digital Joins
Yahoo Preferred Partner Prog

ESV Digital has joined the Yahoo Preferred Partner Program! The Yahoo Preferred Partner Program is a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital.

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