The real challenge for Today’s Marketing Manager…
…How can you apply creativity to a rigidly ‘ROIst’ online world?
Pay per click, online auctions, real-data demographic targeting, automated bidding rules, algorithmic forecasting, multi channel attribution, the innovation continues whilst the job of today’s Marketing Manager becomes more and more objective, pragmatic and investment decision based.
ESV’s roots were founded on biddable media and data analytics, so we’ve embraced a performance based approach in our DNA, but at the same time we want our clients to possess a diverse and flexible traffic portfolio (never ending media budgets are not a solution for most businesses), that’s why ESV helps its clients to diversify their budgets focusing on an often forgotten core asset> Your Brand!
Building an Online Brand starts onsite, where a combined strategy of SEO, Social Media, Brand Activation and Online Content needs to be fully integrated within a communications plan that sets out to achieve REAL Organic Awareness Growth.