ESV’s Multichannel Attribution platform has been developed around our proprietary algorithmic attribution model which is the most advanced available on the market. We collect ad, user and site centric data so our real data driven algorithm can calculate the true performance of your media mix without the bias (or presumptions) of predefined models. ESV’s algorithmic attribution model considers far more than the channel path like most attribution vendors. It includes all the fractional user level data granularity required for accurate decision making such as the channel or source, time lag, path length, user engagement, device, domain and the click or impression. It is the ultimate accurate personalised attribution model based 100% on your data and constantly evolves with specificities of your media mix or market.
Through our highly ergonomic, customisable and comprehensive UI marketers can at last have a real time decision making tool which leverages all their big data to provide actionable insights to help optimise their marketing efforts for increased ROI.
Our solution is also one of most cost effective solutions available to marketers and we have developed the set up process to be quick & easy.
Here at ESV we are not just a technology company so we can provide flexible levels of support suitable for any customers needs from a SaaS only relationship to a fully managed data analysis & optimisation recommendations service leveraging our wider operational expertise including conversion rate optimisation and web analytics.