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What type of Geo-targeting to use and when

What type of Geo-targeting
to use and when

If you are either a small, local business or a multinational conglomerate, it will always be necessary to organize your marketing, including digital marketing, by geography. However, with digital mark…

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ESV Digital’s Press Review April 2016

ESV Digital’s Press
Review April 2016

Between Google’s mobile updates and Bing’s SERP changes, April has been a busy month in the world of digital advertising. Here are some of our favorite articles from the month.…

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Overseas PPC 101: International PPC Management

Overseas PPC 101:
International PPC Management

If your business has an international footprint, it makes sense to market internationally. Implementing online marketing is, due to its nature, logistically easy to do from a computer at a desk here i…

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Customer Lifetime Value What it Should Mean to You

Customer Lifetime Value
What it Should Mean to You

Customer Lifetime Value (CLV) is one of the most important metrics for shaping your customer acquisition strategy. CLV gives advertisers the big picture beyond just a last-click and first sale model t…

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How to: Remarketing Lists For Search Ads (RLSA)

How to: Remarketing Lists
For Search Ads (RLSA)

Users often (about 95% of the time) do not convert on initial contact with a website, instead, they do their proper research and return several times before they convert. As advertisers, we have the o…

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Catering to the 3 Main Types Of Devices in PPC: Tablet

Catering to the 3 Main Types
Of Devices in PPC: Tablet

This is our third and final installment of our three part blog series on PPC device types: desktop, tablet, and mobile. We have looked at areas like bid management, ad types, messaging of ads…

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